Eat Life to the Fullest

Creative direction and design of the logo, identity system, social content and website for Lone Mountain Wagyu, a high-end beef company. As, “Purveyors of a life well-eaten,” the branding needed to reflect a rich world that blended the taste appeal of wagyu, the history of the New Mexico ranch and the convenience of D2C. The brand is built upon this appetizing world and comes to life through a hero illustration and warm art direction which demonstrate the joys of eating life to the fullest.