My story (in brief)
I’ve had the pleasure of working in design studios of every kind, leading teams, and reimagining brands. While I’m incredibly proud of the work I’ve done throughout my career, I’m prouder of the way my teams and I accomplished it, infusing integrity and personality into each project. As a creative leader, my strengths have always been welcoming imagination, fostering equity, and promoting mutual respect.
On top of that, I’m a big fan of stories and design. I love typography, color, collage, photography, textiles, music, faces, movies, pop culture, illustration… It’s an ever evolving list. I love the ways art and design can create genuine connections among people. It’s why collaborating with talented colleagues to tell a brand’s story through design has always appealed to me.
After a few too many winters in New York, I moved to Los Angeles where I now live an endless summer with my husband, Scott, and our pup, Pal.
My resume
My values
The design process begins (and ends) with people. In order to get to the heart of a brand, my personal process is led by thoughtful questions. I work intuitively, pairing human insight with research and strategy. I always begin by determining who we are speaking to and what their needs are, because at any stage, we are humans telling our stories to other humans. In order to do this successfully, I encourage active participation with everyone involved: designers, C-suite, and entrepreneurs alike. This requires patience, establishing trust, and making room for all ideas to be heard.
This process should be challenging, but never strained. I aim to support my teammates at every step. Good ideas will always rise to the top, but I do have a few core values that inform my work:
Encourage imagination, observation, and play.
Be patient with mistakes. Improvement is a process.
Give candid feedback with context. Be specific.
Create a culture of transparency.
Share wins and losses. Encouragement is infectious.
My expertise
Art Direction
Brand Campaigns
Brand Guidelines + Implementation
Brand Identity
Brand Strategy + Positioning
Brand Workshops
Event Branding
Naming
Packaging
Social Content
Team Building + Leadership
UX/UI Design
Verbal Identity + Tone of Voice
Web Design
Who I’ve worked with
Alzheimer’s Association
Arternal
Bobby Flay
Brookfield Properties
Casamara Club
Cisco
City Harvest
Chaz Dean
Coinbase
David Energy
DMA United
E&J Gallo
Etsy
Frank Collective
IMG Fashion
JetBlue
Lemon Perfect
Lone Mountain Wagyu
Mercedes-Benz Fashion Week
Mini Studio
Nikon
Prudential
Raley’s
Smithsonian Institution
SusieCakes
TAO Las Vegas
WWD
Womply
Venice