Small Can Be Big
Womply’s mission has always been in support of small business, but they needed to be reinvigorated. We tapped into their ingrained spirit of service to Smalltown U.S.A. rather than Silicon Valley. We broke free of the typical constraints of stale, SaaS strategy and connected with the essence of what’s truly successful for small businesses today: real world solutions that create personal connections with consumers.
Brand Strategy + Positioning
Brand Identity
Tone of Voice + Messaging
Art Direction
Web Design
We understood why Womply needed to stand out within the B2B and SaaS space so we created a brand that’s as exceptional as their all-in-one offering. The brand identity needed to convey our new strategy work: that thriving local commerce starts with Womply. We brought that to life through an elegant awning icon which evokes the sincerity of a mom-and-pop shop along with a system of badges that focus on “Main Street” values.
We put the new brand system to work with an easy-to-use website which efficiently informs and appeals to Womply’s audience rather than overcomplicating their already busy lives. Our unified messaging leads with empathy and shows the world that Womply knows when small businesses succeed, we all do.
Agency: Frank Collective
Associate Creative Director: Peter Chlebek
Designer: Felicia Rein
Strategist: Sophie Engelstein
Copywriter: Michael Savage
