Exuding Experience & Soul
Venice is groundbreaking software made to sharpen the tools for the ever-evolving music industry. Created by (and for) musicians and visionaries looking to have greater control over their workflow, publication, and licensing, Venice allowed creatives to focus on what matters most: the joy of making art.
The brand strategy and identity needed to reflect the passion and drive shared by artists in the music industry, an emotional connection shared by artists at every stage of their career. With this as our guiding star, the brand celebrates everyone at the forefront of modernizing the music industry and the hustle they put into this movement.
Brand Strategy + Positioning
Brand Identity
Tone of Voice + Messaging
Art Direction
We created a brand that enables Venice to stand out as an innovative, all encompassing solution, while also establishing trust as a product built by veterans who know the industry and understand what's broken. It was always a people-first approach. The faces and stories behind the billboard names are front and center to convey the shared traits of hustle, grit, and confidence.
We also considered the product at every stage of the process. By creating thoughtful standards for data and charts that would be consumer facing, all information is easily communicated but never feels stuffy or veers far from the brand’s visual principles. This has enabled the branding to evolve across many platforms from software to social to publications to public exhibitions.
Agency: Frank Collective
Associate Creative Director: Rocky Santaferraro
Designer: Marissa Meier
Strategist: Sophie Engelstein
Copywriter: Michael Savage
Photographer: Jay Sprogell
