Lemonize Your Life
Lemon Perfect is a simple, brilliant idea: squeeze half a lemon into water, add natural flavors for sweetness and bottle it. The team and I knew brand strategy and identity could effectively be built around the singular idea that when life gives you lemons, you celebrate.
We brought the brand story to life through an optimistic and energetic brand system. Super-powered lemons and a vibrant yellow are the heroes of the brand and appropriately placed front and center across all materials.
Brand Strategy + Positioning
Brand Identity
Packaging
Tone of Voice + Messaging
Art Direction
Web Design
In order to make an impact on the shelves, we imagined the packaging to be more ‘billboard’ than mere bottles. With this in mind, we developed a captivating, graphic way to stand out from the crowd through bold colors and a minimal design.
Agency: Frank Collective
Associate Creative Director: Rocky Santaferraro
Designers: Marissa Meier, Annie Vaughn
Strategist: Luke Horvath
Copywriter: Michael Savage
Photographer: Jay Sprogell
