Always in Style

Crafting the creative direction and brand identity of New York’s biggest bi-annual fashion week, we showcased the top designers in America for over 16 seasons. We conceived each season’s branding while overseeing illustrators, art directors and designers, and working closely with event producers.

Used across all signage, advertising, digital marketing, and printed materials, the event branding uniquely represented the collections and reflected NY as fashion’s capital.


Brand Identity
Event Branding
Art Direction
Print + Digital Design

Client: IMG Fashion
Designer: Shawna Dermer
Illustrators: Richard Haines, Jeremyville