All Are Invited

Long associated with the New York restaurant scene, Bobby Flay wanted to update his website to more effectively sell his brand and numerous endeavors. On a deeper level, he needed the new site to fully reflect his inspirations and passions: the comforts of food and the pleasures of conversation.

We delivered a site inspired more by editorial design than e-commerce. Bobby always wants to be engaged with his audience. The new site accommodates this need and allows greater ease in offering his audience new recipes, stories, and even personalized cookbooks. Luckily for his fans, there's no wait for a seat at this table.